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Assessing market for multi-national corporations at Nigeria's bottom of the pyramid : hints from consumer behaviour
Adebayo, Nathaniel Adeyemi - In: International journal of management, economics and … 2 (2013) 3, pp. 157-186
MNCs at Nigeria's BoP. The primary data for this study were collected using Questionnaires administered to consumers in … South Western Nigeria. The secondary data used were obtained from the National Bureau of Statistics Surveys; 2009 … regression analysis on determinants of consumption at Nigeria's Bottom of the Pyramid. Findings of the study were mostly in …
Persistent link: https://www.econbiz.de/10009793754
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Winning in the Indian market : understanding the transformation of consumer India
Bijapurkar, Rama - 2008
Persistent link: https://www.econbiz.de/10003420364
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WaterHealth International : providing safe drinking water to the bottom of the pyramid consumers
Faheem, Hadiya; Purkayastha, Debapratim - In: Case studies in social entrepreneurship and sustainability, (pp. 256-290). 2011
Persistent link: https://www.econbiz.de/10009244941
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Market development by multinational brands : empirical evidence from Indian fast food retailing business
Mukherjee, Jaydeep - In: Vision : the journal of business perspective 18 (2014) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10011334289
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WaterHealth international : providing safe drinking water to the bottom of the pyramid consumers
Faheem, Hadiya; Purkayastha, Debapratim - In: The IUP journal of entrepreneurship development : IJED 12 (2015) 3, pp. 31-52
Persistent link: https://www.econbiz.de/10011524633
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The BOP consumer's ethical evaluation of target marketing
Gupta, Shruti; Pirsch, Julie - In: Journal of global scholars of marketing science : … 25 (2015) 4, pp. 358-378
Persistent link: https://www.econbiz.de/10011515101
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The emergence of the Indian consumer
Borkar, Shilpa; Chen, James; Grablick, Adam; Hickey, Kim; … - In: Winning strategies for the Indian market, (pp. 1-29). 2010
Persistent link: https://www.econbiz.de/10008758028
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Frozen food industry in India : a market study
Khatri, Rashmi - In: Global journal of business management : GJBM 7 (2013) 1, pp. 59-82
Persistent link: https://www.econbiz.de/10010189424
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Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard; Hirschmann, Johannes - In: Journal of international marketing 24 (2016) 3, pp. 1-30
Persistent link: https://www.econbiz.de/10011584181