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~subject:"Indien"
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Indien
Consumer behaviour
90
Konsumentenverhalten
87
Relationship marketing
87
Beziehungsmarketing
84
Customer integration
43
Kundenintegration
43
Brand management
40
Markenführung
40
Service quality
32
Dienstleistungsqualität
31
Social Web
29
Social web
29
Brand image
27
Customer satisfaction
27
Internet marketing
27
Markenimage
27
Online-Marketing
27
Kundenzufriedenheit
24
India
18
Confidence
14
Customer engagement
14
Vertrauen
14
Brand
13
Markenartikel
13
Marketing management
13
Marketingmanagement
13
Viral marketing
12
Virales Marketing
12
Einzelhandel
11
Emerging economies
11
Retail trade
11
Schwellenländer
11
Structural equation model
11
Betriebliche Wertschöpfung
10
Innovation
10
Strukturgleichungsmodell
10
USA
10
United States
10
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10
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7
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7
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5
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5
Case study
3
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3
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English
14
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Roy, Sanjit Kumar
8
Roy, Sanjit
6
Adhikari, Atanu
2
Chakraborti, Rajdeep
2
Sekhon, Harjit
2
Shekhar, Vaibhav
2
Balaji, M. S.
1
Charaborti, Rajdeep
1
Gaganpreet Singh
1
Kesharwani, Ankit
1
Pradhan, Sudeepta
1
Pritchard, Adrian
1
Shergill, Gurvinder S.
1
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Marketing cases from emerging markets
2
Services marketing cases in emerging markets : an asian perspective
2
The international journal of bank marketing : IJBM
2
Case studies in business, industry and government statistics : CSBIGS
1
Journal of global marketing
1
Journal of strategic marketing
1
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
1
South Asian journal of management : SAJM
1
Springer eBook Collection / Business and Management
1
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The journal of services marketing
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ECONIS (ZBW)
14
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1
Amazon.in : surviving in a jungle
Roy, Sanjit
;
Charaborti, Rajdeep
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 45-59)
.
2017
Persistent link: https://www.econbiz.de/10011537862
Saved in:
2
Reliance Indian Limited (RIL) : growth through innovation?
Pradhan, Sudeepta
;
Roy, Sanjit
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 169-182)
.
2017
Persistent link: https://www.econbiz.de/10011537938
Saved in:
3
Predicting Internet banking adoption in India : a perceived risk perspective
Roy, Sanjit
;
Balaji, M. S.
;
Kesharwani, Ankit
;
Sekhon, …
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 418-438
Persistent link: https://www.econbiz.de/10011743047
Saved in:
4
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
5
Strategic marketing cases in emerging markets
Adhikari, Atanu
(
ed.
);
Roy, Sanjit
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10014013168
Saved in:
6
Identifying the dimensions of attractiveness of an employer brand in the Indian context
Roy, Sanjit Kumar
- In:
South Asian journal of management : SAJM
15
(
2008
)
4
,
pp. 110-130
Persistent link: https://www.econbiz.de/10003853682
Saved in:
7
Determining uses and gratifications for Indian internet users
Roy, Sanjit Kumar
- In:
Case studies in business, industry and government …
2
(
2008/2009
)
1
,
pp. 77-91
Persistent link: https://www.econbiz.de/10003966962
Saved in:
8
Alternative models of trustworthiness of service providers
Roy, Sanjit Kumar
;
Shekhar, Vaibhav
- In:
Journal of global marketing
23
(
2010
)
5
,
pp. 371-386
Persistent link: https://www.econbiz.de/10008822595
Saved in:
9
Dimensional hierarchy of trustworthiness of financial service providers
Roy, Sanjit Kumar
;
Shekhar, Vaibhav
- In:
The international journal of bank marketing : IJBM
28
(
2010
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003940929
Saved in:
10
Relationship marketing strategies of Indian banks in the wake of the global economic slowdown
Roy, Sanjit Kumar
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009581875
Saved in:
1
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