Relationship marketing strategies of Indian banks in the wake of the global economic slowdown
guest ed.: Sanjit Kumar Roy
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Roy, Sanjit Kumar (contributor) |
| Publisher: |
Bradford : Emerald |
| Subject: | Indien | India | Bank | Beziehungsmarketing | Relationship marketing |
| Extent: | S. 243 - 321 graph. Darst. |
|---|---|
| Series: | The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 4 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009581875