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Indonesia
Consumer behaviour
99
Konsumentenverhalten
99
Brand management
40
Markenführung
40
Emotion
34
Advertising
30
Advertising effects
28
Brand image
28
Markenimage
28
Werbewirkung
28
Werbung
27
Beziehungsmarketing
24
Relationship marketing
24
Brand
20
Markenartikel
20
Luxury goods
16
Luxusgüter
16
Personality psychology
15
Persönlichkeitspsychologie
15
Ethics
11
Ethik
11
Internet marketing
10
Online-Marketing
10
Social Web
10
Social web
10
Construal level
8
Fundraising
8
Indonesien
8
Sustainability
8
Coronavirus
7
Customer satisfaction
7
Kundenzufriedenheit
7
Satisfaction
7
Viral marketing
7
Virales Marketing
7
Brand loyalty
6
Business ethics
6
Cognition
6
Experiment
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English
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Japutra, Arnold
7
Situmorang, Ringkar
4
Bang, Nguyen
2
Irwan Adi Ekaputra
1
Keni, Keni
1
Kusumasondjaja, Sony
1
Mariani, Marcello M.
1
Melewar, T. C.
1
Pereira, Vijay
1
Septianto, Felix
1
Tjiptono, Fandy
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Utami, Ami Fitri
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Van Doorn, Sebastiaan
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International journal of hospitality management
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia-Pacific journal of business administration
1
International journal of market research
1
Journal of international management
1
Journal of retailing and consumer services
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Tourism management : research, policies, practice
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ECONIS (ZBW)
8
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1
A framework of brand strategy and the "glocalization" approach : the case of Indonesia
Japutra, Arnold
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 101-125)
.
2015
Persistent link: https://www.econbiz.de/10011396901
Saved in:
2
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
3
The role of interactivity on customer engagement in mobile e-commerce applications
Utami, Ami Fitri
;
Irwan Adi Ekaputra
;
Japutra, Arnold
; …
- In:
International journal of market research
64
(
2022
)
2
,
pp. 269-291
Persistent link: https://www.econbiz.de/10012872815
Saved in:
4
The repercussions and challenges of COVID-19 in the hotel industry : potential strategies from a case study of Indonesia
Japutra, Arnold
;
Situmorang, Ringkar
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012547965
Saved in:
5
Foreign versus local managers : finding the perfect leaders for multinational hotel subsidiaries
Situmorang, Ringkar
;
Japutra, Arnold
- In:
International journal of hospitality management
78
(
2019
),
pp. 68-77
Persistent link: https://www.econbiz.de/10012012701
Saved in:
6
Knowledge transfer within MNC hotel subsidiaries : an absorptive capacity perspective
Situmorang, Ringkar
;
Japutra, Arnold
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457500
Saved in:
7
Understanding employer branding within MNC subsidiaries : evidence from MNC hotel subsidiaries in Indonesia
Japutra, Arnold
;
Situmorang, Ringkar
;
Mariani, Marcello M.
- In:
Journal of international management
30
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10015071752
Saved in:
8
Anger punishes, compassion forgives : how discrete emotions mitigate double standards in consumer ethical judgment
Septianto, Felix
;
Tjiptono, Fandy
;
Kusumasondjaja, Sony
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171890
Saved in:
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