paper examines the factors that influence companies' marketing innovation decisions and marketing performances by using the …, the findings show that customer orientation enhances marketing performance, but does not influence marketing innovation … marketing innovation decision, but not on marketing performance. Second, marketing innovation activities such as product design …

Objective: The study aimed to identify the marketing determinants of SMEs’ innovation ambidexterity and explore this … orientation, and marketing strategies were considered the possible determinants of innovation ambidexterity. The comparative …. Implications & Recommendations: Entrepreneurial marketing accompanies innovation ambidexterity. Including employees in the sensing …