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The effects of relationship marketing competence on positional advantage in export marketplaces : an investigation on Korean manufacturers
Oh, Han-Mo - In: Journal of international trade & commerce 13 (2017) 5, pp. 207-216
Persistent link: https://www.econbiz.de/10011800924
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Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland; Krinner, Stephanie; Schmalfuß, Martin - In: Journal of business-to-business marketing 21 (2014) 4, pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
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Integrated Product and Sales Management in B2B : Developing, Managing and Selling Technology Based Industrial Products Profitably
Tintelnot, Claus - 2023
Strategic and organizational relationship - classification of product management and sales -- Product management -- Sales management -- Customer contact and sales conversation (sales psychology and customer experience).
Persistent link: https://www.econbiz.de/10014444010
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Marketingstrategien in High-Tech-Märkten : Typologisierung, Ausgestaltungsformen und Einflußfaktoren auf der Grundlage strategischer Gruppen
Müller, Nicolaus - 1995
In den sich dynamisch entwickelnden High-Tech-Märkten gewinnt die Beobachtung und Analyse des wettbewerbsstrategischen Verhaltens von Unternehmen zunehmend an Bedeutung. Aus Sicht der Praxis und der betriebswirtschaftlichen Forschung ist es von besonderem Interesse zu erfahren, welche...
Persistent link: https://www.econbiz.de/10011963088
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Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan; Agnihotri, Raj; Rushan, Md Rifayat Islam - In: Industrial marketing management : the international … 106 (2022), pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
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Market orientation and marketing innovation activities in the Czech manufacturing sector
Vokoun, Marek; Píchová, Romana - In: International Journal of Financial Studies : open … 8 (2020) 1/10, pp. 1-9
prevailing organization's market orientation and marketing innovation activities. The sample of organizations consists of … and imports to GDP. This paper evaluates four types of marketing innovation activities (design, pricing, placing and … promotion methods) at the enterprise level as a factor of marketing capability. The analyzed sample consists of observations …
Persistent link: https://www.econbiz.de/10012168964
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When marketing and manufacturing departments integrate : the influences of market newness and competitive intensity
Feng, Taiwen; Huang, Yufei; Avgerinos, Emmanouil - In: Industrial marketing management : the international … 75 (2018), pp. 218-231
Persistent link: https://www.econbiz.de/10011963509
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Determinants of SMEs' product innovation performance in Malaysia : an extended model
Yusr, Maha Mohammed; Abdullateef, Aliyu Olayemi; … - In: Cogent business & management 9 (2022) 1, pp. 1-24
companies with indicators such as administrative capabilities, functional capabilities (R&D, manufacturing, and marketing), and … advantage by integrating and effectively utilizing their capabilities in administration, manufacturing, and marketing resources …, and marketing capabilities positively and significantly affect SMEs' new product development. The research framework …
Persistent link: https://www.econbiz.de/10014444966
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Industrial Sales : hart umkämpfte Märkte lukrativ & nachhaltig erschließen
Eberhardt-Motzelt, Christian - 2016
Persistent link: https://www.econbiz.de/10011477762