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The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to discuss its implication for companies with a focus on product development and product sales. This paper looks at new service development (NSD) literature and argues for design...
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innovation by using a sample of 108 Tunisian service firms. Specifically, we are interested in the domestic outsourcing of … innovation. This suggests that outsourcing allows Tunisian service firms to create value, increase flexibility and improve the …
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