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Investigating antecedents and stage-specific effects of customer integration intensity on new product success
Schuhmacher, Monika C.; Kuester, Sabine; Hanker, Anna-Lena - In: International journal of innovation management 22 (2018) 4, pp. 1850032-1-36
Persistent link: https://www.econbiz.de/10011861624
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Sales-marketing encroachment effects on innovation
Keszey, Tamara; Biemans, Wim - In: Journal of business research : JBR 69 (2016) 9, pp. 3698-3706
Persistent link: https://www.econbiz.de/10011515241
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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Investigating the path from firm innovativeness to financial performance : the roles of new product success, market responsiveness, and environment turbulence
Zulu-Chisanga, Stella; Boso, Nathaniel; Adeola, Ogechi; … - In: Journal of small business strategy 26 (2016) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10011446769
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New product success : empirical evidence from SMEs in China
Wong, Stanley Kam Sing; Tong, Canon - In: The journal of business & industrial marketing 28 (2013) 7, pp. 589-601
Persistent link: https://www.econbiz.de/10010125756
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Spillover use and innovation success : what role does R&D play?
Jirjahn, Uwe - 2012
innovation success in establishments without R&D but not in establishments with R&D. This supports the hypothesis that rivals …
Persistent link: https://www.econbiz.de/10010356044
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Interdependence and communication between technically trained managers and marketing managers during innovation projects
Massey, Graham R.; Kyriazis, Elias - In: International journal of innovation management 18 (2014) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10010387327
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Spillover use and innovations success : what role does R&D play?
Jirjahn, Uwe - In: The empirical economics letters : a monthly … 12 (2013) 5, pp. 487-492
Persistent link: https://www.econbiz.de/10010259021
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Launch effort and NPD success : a study of technology intensive companies in Finland
Haverila, Matti J.; Ashill, Nicholas - In: International journal of innovation and technology … 11 (2014) 4, pp. 1-21
Persistent link: https://www.econbiz.de/10010411649
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Strategic horizon of market success : comparing alternative "strategic landscapes" of the new product development process
Sameti, Ardalan - In: The journal of product & brand management 32 (2023) 7, pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400