Purpose: This paper reports a general historical and contemporary review of the role of Information and Communications Technology (ICT) within marketing practice as it has developed over the last decade. It also suggests how the academic research agenda should change to be reflective of the...

Seeks to address directly two assumptions that are inherent in current discussions concerning business and the role of technology. First, that business intelligence is, in fact, a feature of the business rather than the staff within that business. Businesses are simply entities with assets and...