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Bork's hoax : antitrust and the internet market
Alleman, James H. - 2021
examples. This advertising cost is added into the sales price of the product, resulting in consumers being harmed by the … embedded advertising costs in the products or services purchased. We argue here, using Bork's own criterion - except to expand … Bork critique is a hoax in two ways: Bork's analysis does not include the other side of the market. The cost of advertising …
Persistent link: https://www.econbiz.de/10012804859
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Threat of internet platforms : Facebook, Google, etc.
Alleman, James H. - 2018
Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are … expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …
Persistent link: https://www.econbiz.de/10011991112
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Internet platforms' threats : Facebook, Google, etc.
Alleman, James H. - 2018
Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are … expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …
Persistent link: https://www.econbiz.de/10012012003
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The welfare impact of targeted advertising technologies
Marotta, Veronica; Wu, Yue; Zhang, Kaifu; Acquisti, … - In: Information systems research : ISR 33 (2022) 1, pp. 131-151
Persistent link: https://www.econbiz.de/10013188312
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Managing the advertising activities in the system of integrated brand promotion of an enterprise
Vdovichena, O. G; Vdovichen, A. A.; Chychun, V. A - In: European research studies 21 (2018) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10012221359
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Digital readiness and acceptance of mobile advertising
Nasution, Reza Ashari; Arnita, Devi; Azzahra, Dwine Fatimah - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 1, pp. 95-103
Persistent link: https://www.econbiz.de/10012668409
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Differentiating the effects of Internet usage and wireless usage on business-to-business and business-to-consumer e-commerce
Deng, Xuefei Nancy; Zhang, Jian - In: Journal of internet commerce 13 (2014) 1/4, pp. 138-157
Persistent link: https://www.econbiz.de/10010474792
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E-knowledge of Indian rural consumers : a field survey result based on durable goods
Mukhopadhyay, Debabrata; Mandal, Arun Kumar - In: Comparative advantage in the knowledge economy : a …, (pp. 85-96). 2021
Persistent link: https://www.econbiz.de/10012814179
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Digital marketing in hospitality - case study Hotel Manstir
Mucunska, Dafinka; Nakovski, Dejan - In: UTMS journal of economics / University of Tourism and … 13 (2022) 1, pp. 67-75
In recent decades, hospitality has become one of the largest, fastest growing and most dynamic industrial sectors. It is an industry that includes many complementary businesses from many different fields. The impact of new technologies has played a fundamental role in the growth of the entire...
Persistent link: https://www.econbiz.de/10013326402
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Electronic markets : benefits, costs and risks
Standing, Craig (ed.) - 2009
Persistent link: https://www.econbiz.de/10003868250