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~subject:"Informationsverhalten"
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Informationsverhalten
Consumer behaviour
17
Konsumentenverhalten
16
Brand image
9
Brand management
9
Markenimage
9
Markenführung
8
Brand
7
Markenartikel
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Sales promotion
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Verkaufsförderung
5
Viral marketing
5
Virales Marketing
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Advertising
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Beziehungsmarketing
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Brands
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Consumer-brand identification
3
Information behaviour
3
Internet marketing
3
Online-Marketing
3
Relationship marketing
3
Advertising effects
2
Anthropomorphism
2
Anticipated separation distress
2
Brand equity
2
Brand love
2
Cognition
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Emotional connection
2
Experiential value
2
Experiment
2
Functional value
2
Gender
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Geschlecht
2
Integrated marketing communications
2
Kognition
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Marketing management
2
Marketingmanagement
2
Promotional materials
2
Retailing
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Self-brand integration
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English
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Sicilia, Maria
3
Ruiz de Maya, Salvador
2
López, Manuela
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Breaking new ground in theory and practice
1
Electronic commerce research and applications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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The effect of web-based information availability on consumers' processing and attitudes
Sicilia, Maria
;
Ruiz de Maya, Salvador
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003958498
Saved in:
2
The effects of the amount of information on cognitive responses in online purchasing tasks
Sicilia, Maria
;
Ruiz de Maya, Salvador
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 183-191
Persistent link: https://www.econbiz.de/10008933149
Saved in:
3
The impact of e-WOM : determinants of influence
López, Manuela
;
Sicilia, Maria
- In:
Breaking new ground in theory and practice
,
(pp. 217-232)
.
2011
Persistent link: https://www.econbiz.de/10009380727
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