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~subject:"Informationsversorgung"
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Informationsversorgung
Consumer behaviour
8
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Marktforschung
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Vereinigte Staaten
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game theory
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Brand management
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Markenführung
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USA
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Verbraucher
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Verbraucherschutz
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Viral marketing
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Virales Marketing
3
channel management
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marketing strategy
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pricing
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Außendienst
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Bayesian learning
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Boulding, William
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Christen, Markus
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Optimal market intelligence strategy when management attention is scarce
Christen, Markus
;
Boulding, William
;
Staelin, Richard
- In:
Management science : journal of the Institute for …
55
(
2009
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10003859203
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2
Why are firms different : resource endowment or deliberate differentiation?
Christen, Markus
(
contributor
); …
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380536
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