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Organizational strategy and change
Pennings, Johannes M. (ed.) - 1985 - 1. ed.
Persistent link: https://www.econbiz.de/10013541279
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Umfeldanalysen für das strategische Management : Konzeptionen, Praxis, Entwicklungstendenzen
Buchinger, Gerhard (ed.) - 1983
Persistent link: https://www.econbiz.de/10014010071
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Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton (ed.) - 1997
Persistent link: https://www.econbiz.de/10000622925
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Hofmaier, Richard (ed.) - 1993 - 2. Aufl.
Persistent link: https://www.econbiz.de/10000346075
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Wirtschaft im Umbau, Marketing im Zentrum
Berghäuser, Bernt (ed.) - 1990
Persistent link: https://www.econbiz.de/10000336128
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Handbook of marketing
Weitz, Barton A. (ed.); Wensley, Robin (ed.) - 2006 - Paperback ed.
Persistent link: https://www.econbiz.de/10000322189
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Reflections on the futures of marketing : practice and education
Lehmann, Donald R. (ed.); Jocz, Katherine E. (contributor) - 1997
Persistent link: https://www.econbiz.de/10000646730
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Changing the course of marketing : alternative paradigms for widening marketing theory
Dholakia, Nikhilesh (ed.); Dholakia, Nikhilkesh (contributor) - 1985
Persistent link: https://www.econbiz.de/10000695478
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Innovation in marketing
Doyle, Peter (contributor) - 1998
Persistent link: https://www.econbiz.de/10000666771
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Vom operativen zum strategischen Marketing : Dokumentation des Workshops vom 13. Juni 1985
Meffert, Heribert (contributor) - 1985
Persistent link: https://www.econbiz.de/10000422614