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Sustainability marketing : an innovative conception of marketing

Peattie, Kenneth J.; Belz, Frank - In: Marketing review St. Gallen : Marketingfachzeitschrift … 27 (2010) 5, pp. 8-15

Persistent link: https://www.econbiz.de/10008663419

Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research

Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66

Persistent link: https://www.econbiz.de/10011741534

Market orientation, marketing capabilities and sustainable innovation : the mediating role of sustainable consumption and competitive advantage

Kamboj, Shampy; Rahman, Zillur - In: Management research review 40 (2017) 6, pp. 698-724

Persistent link: https://www.econbiz.de/10011763650

Framing the role of design in transformation of consumption practices : beyond the designer-product-user triad

Pettersen, Ida Nilstad; Boks, Casper; Tukker, Arnold - In: International journal of technology management : IJTM 63 (2013) 1/2, pp. 70-103

Persistent link: https://www.econbiz.de/10010223379

Business model innovation for sustainability : an investigation of consumers' willingness to adopt product-service systems

Sattari, Setayesh; Wessman, Anna; Borders, Leila - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 274-290

Persistent link: https://www.econbiz.de/10012257945

Sustainability innovators and anchor draggers : a global expert study on sustainable fashion

Pedersen, Esben Rahbek Gjerdrum; Andersen, Kirsti Reitan - In: Journal of fashion marketing and management 19 (2015) 3, pp. 315-327

Persistent link: https://www.econbiz.de/10011443474

"Group-it" : an innovative program for scaling up dissemination of photovoltaic panels

Bürki, Florian; Mastelic, Joëlle - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 553-562

With 3% of the electricity produced by solar panels according to the Swiss Federal Office for Energy, Switzerland is behind the plan regarding the use of solar energy. Acceptance and dissemination of existing technology are key. This paper describes a co-designed program supporting citizens in...

Persistent link: https://www.econbiz.de/10012534710