Sustainability marketing : an innovative conception of marketing
Year of publication: |
2010
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Authors: | Peattie, Kenneth J. ; Belz, Frank |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 27.2010, 5, p. 8-15
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Subject: | Marketingtheorie | Marketing theory | Innovation | Marketing | Nachhaltigkeit | Sustainability | Nachhaltige Entwicklung | Sustainable development |
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