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Macaulay, Linda A. - 2012

Introduction to the Book -- Introduction to Service Innovation -- Introduction to Business Model Innovation Cases -- Service Innovation in the Chinese Aviation Industry: The Case of Chinese Low Cost Carriers -- Survival by “Servicisation”: A Multiple-case Study of the Taiwanese Video Games...

Persistent link: https://www.econbiz.de/10014552584

Innovationsaktivitäten wissensintensiver Dienstleistungen : die Markenanmeldung als Indikator

Gotsch, Matthias - 2012

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Technologie und Dienstleistung : Innovationen in Forschung, Wissenschaft und Unternehmen ; Beiträge der 7. Dienstleistungstagung des BMBF

Gatermann, Inken (ed.) - 2008 - 1. Aufl.

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Service provider - customer interactions : key to success of innovative services

Hoffmann, Antje; Herstatt, Cornelius - 2005 - [Elektronische Ressource]

the current state of interaction research with special focus on service marketing and service purchasing processes. A … identified three different approaches of successful interactions between service providers and potential buyers during marketing … market ; service marketing ; service purchasing …