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~subject:"Innovation"
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Investitionsgütermarketing
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Innovation
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11
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6
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6
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5
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5
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5
Tomczak, Torsten
5
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4
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4
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4
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4
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
Pohl, Alexander
3
Schallmo, Daniel
3
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3
Tomaras, Petros
3
Wright, Len Tiu
3
Wu, Weiwei
3
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3
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2
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2
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Springer Fachmedien Wiesbaden
7
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
3
Edward Elgar Publishing
3
IGI Global
2
Spiegel-Verlag Rudolf Augstein <Hamburg> / Marketingabteilung
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMACOM
1
Alexander Hamilton Institute, Inc
1
American Marketing Association
1
Arbeitsgemeinschaft für Rationalisierung des Landes Nordrhein-Westfalen / Arbeitsgruppe Wissenschaftliche Unternehmungsführung
1
Battelle-Institut
1
Berliner Wissenschafts-Verlag
1
Betriebswirtschaftliche Konferenz <3, 1983, Jena>
1
Business & Economics Society International / Conference <14., 2009, Kona, Hawaii>
1
Center for Economic Analysis <Boulder, Colo.>
1
Chartered Institute of Marketing
1
Deutscher Betriebswirtschafter-Tag <33, 1979, Berlin, West>
1
Deutsches Institut Wirtschaftsforschung
1
Donskoj Gosudarstvennyj Techničeskij Universitet <Rostow am Don>
1
Ekonomická univerzita v Bratislave / Podnikovohospodárskej fakulta
1
Forschungsförderungsfonds der Gewerblichen Wirtschaft
1
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Innovatives Marketing
1
Haupt Verlag
1
IC-SIM <6., 2017, Paphos>
1
Ifo-Institut für Wirtschaftsforschung
1
Industrial and Commercial Techniques Ltd., InComTec
1
Institut Biznesa i Prava
1
Institut für Marketing und Trendanalysen <Gutau>
1
Institut für Markt- und Verbrauchsforschung der FU Berlin
1
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
International Hightech Forum <Basel>
1
Leningradskij Gosudarstvennyj Oblastnoj Universitet Im. A. S. Puškina
1
MATI - Rossijskij gosudarstvennyj technologičeskij universitet imeni K.Ė. Ciolkovskogo
1
Martin-Luther-Universität Halle-Wittenberg
1
Meždunarodnaja naučno-praktičeskaja konferencija "Institutcionalʹnye imperativy razvitija ėkonomiki Rossii" / 2016 <Rostow am Don>
1
Mežvuzovskaja Naučnaja Konferencija Razvitie Predprinimatelʹstva v Socialʹno-Kulʹturnoj Sfere i Turizme na Severo-Zapade Rossii <2007, Sankt Petersburg>
1
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Industrial marketing management : the international journal for industrial and high-tech firms
45
The journal of business & industrial marketing
25
Journal of business research : JBR
20
SpringerLink / Bücher
13
Journal of business-to-business marketing
11
Springer eBook Collection
7
International journal of innovation management
5
Research
5
Springer Proceedings in Business and Economics
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
4
Innovation in pricing : contemporary theories and best practices
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
3
European journal of innovation management
3
International journal of business environment : IJBE
3
Journal of marketing research
3
Journal of research in marketing and entrepreneurship : JRME
3
Management research review
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Premier reference source
3
Springer eBooks / Business and Management
3
Technological forecasting & social change : an international journal
3
UTB / Management
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business-to-Business-Marketing
2
Cogent business & management
2
Economics of innovation and new technology
2
Edition Marketing
2
Edward Elgar E-Book Archive
2
Entrepreneurial business and economics review : EBER
2
Europäische Hochschulschriften / 5
2
Forum Marketing & Management : Probleme, Konzepte, Lösungen
2
Forum Marketing und Management
2
Frontrunners or copycats?
2
Gabler Edition Wissenschaft
2
International entrepreneurship and management journal
2
International journal of market research
2
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Source
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ECONIS (ZBW)
634
USB Cologne (EcoSocSci)
27
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1
Die Diffusion von innovativen Investitionsgütern : theoretische Konzeption und empirische Befunde
Lutschewitz, Hartmut
;
Kutschker, Michael
-
1977
Persistent link: https://www.econbiz.de/10011562064
Saved in:
2
Marketing technologischer Innovationen
Grochla, Erwin
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10014390784
Saved in:
3
Industrielles Innovationsmarketing : eine ganzheitliche Perspektive
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000088144
Saved in:
4
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
Saved in:
5
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun
;
Lee, Heesang
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
Saved in:
6
The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke
;
Eisend, Martin
;
Lieven, Theo
;
Molner, Sven
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
Saved in:
7
Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv
;
Asseraf, Yoel
;
Lev, Sara
;
Fiegenbaum, Avshalom
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
Saved in:
8
Innovationsmarketing : Markterschliessung für Systeme der Bürokommunikation und Fertigungsautomation
Strothmann, Karl-Heinz
-
1989
Persistent link: https://www.econbiz.de/10014271067
Saved in:
9
Innovatoren : eine Pilotstudie zum Innovationsmarketing in Maschinenbau und Elektroindustrie
Strothmann, Karl-Heinz
(
preface
)
-
1988
Persistent link: https://www.econbiz.de/10014442527
Saved in:
10
Erfolgsfaktoren neuer Produkte : der Einfluß der Innovationshöhe auf den Erfolg technischer Produkte
Kotzbauer, Norbert
-
1992
Persistent link: https://www.econbiz.de/10000857318
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