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~subject:"Innovation"
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Innovation
Marketing
31,515
Werbung
13,910
Advertising
10,032
Absatz
4,953
Consumer behaviour
4,702
Konsumentenverhalten
4,581
Marketingmanagement
4,149
Werbewirkung
3,985
Theorie
3,931
Advertising effects
3,911
Marketing management
3,911
Theory
3,882
Deutschland
3,478
marketing
2,604
USA
2,529
Online-Marketing
2,440
Internet marketing
2,431
Germany
2,389
United States
2,094
Sales
1,509
Brand management
1,447
Markenführung
1,439
Marktforschung
1,430
Management
1,319
Strategisches Management
1,209
Agribusiness
1,105
Relationship marketing
1,069
Beziehungsmarketing
1,042
Social Web
1,000
Social web
997
Marketingtheorie
886
Marketing theory
874
Economics
845
Market research
826
Markenartikel
782
Zielgruppe
766
Einzelhandel
756
Internet
755
Agricultural and Food Policy
728
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115
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Article
434
Book / Working Paper
386
Other
2
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1
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Article in journal
283
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283
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62
Non-commercial literature
62
Collection of articles of several authors
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58
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58
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45
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44
Aufsatzsammlung
43
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40
research-article
33
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30
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28
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19
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8
Fallstudie
8
Dissertation u.a. Prüfungsschriften
7
Lehrbuch
7
case-report
7
review-article
7
viewpoint
7
Bibliografie enthalten
6
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6
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5
Sammlung
5
Fallstudiensammlung
4
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4
review
4
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2
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2
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2
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2
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2
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2
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2
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1
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English
600
German
161
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45
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11
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4
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1
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1
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1
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1
Slovak
1
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1
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Author
All
Belz, Christian
12
Kohlbacher, Florian
7
Cavenaile, Laurent
6
Czarnitzki, Dirk
6
Herstatt, Cornelius
6
Schögel, Marcus
6
Brem, Alexander
5
Kavoura, Androniki
5
Kliche, Mario
5
Lakdawalla, Darius
5
Sakas, Damianos P.
5
Tomczak, Torsten
5
Carson, David
4
Harms, Fred
4
Kraft, Kornelius
4
O'Cass, Aron
4
Stremersch, Stefan
4
Strothmann, Karl-Heinz
4
Ali, Sadaqat
3
Ali, Shabahat
3
Askenazy, Philippe
3
Atallah, Gamal
3
Bieger, Thomas
3
Breda, Thomas
3
Chen, Yongmin
3
Dangl, Thomas
3
Dawid, Herbert
3
Fantapié Altobelli, Claudia
3
Fink, Carsten
3
Gänshirt, Dorothee
3
Hall, Bronwyn H.
3
Helm, Roland
3
Helmers, Christian
3
Irac, Delphine
3
Kaiser, Ulrich
3
Kopel, Michael
3
Kotler, Philip
3
Levitt, Theodore
3
Meier, Anton
3
Mohr, Jakki
3
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Institution
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Springer Fachmedien Wiesbaden
5
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
3
Edward Elgar Publishing
3
Centre de recherche en Économie (OFCE), Sciences économiques
2
IGI Global
2
(Axel Springer Verlag), Marketing Anzeigen
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMACOM
1
Agricultural Economics Society - AES
1
Agriculture Canada, Government of Canada
1
American Management Association
1
American Management Association, Marketing Division
1
American Marketing Association
1
Arbeitsgemeinschaft für Rationalisierung des Landes Nordrhein-Westfalen / Arbeitsgruppe Wissenschaftliche Unternehmungsführung
1
Australian Agricultural and Resource Economics Society - AARES
1
Berliner Wissenschafts-Verlag
1
Business & Economics Society International / Conference <14., 2009, Kona, Hawaii>
1
Center for Economic Analysis <Boulder, Colo.>
1
Chartered Institute of Marketing
1
Department of Industrial Engineering
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
Deutscher Betriebswirtschafter-Tag <33, 1979, Berlin, West>
1
Deutschland / Bundeswehr / Universität Hamburg
1
Donskoj Gosudarstvennyj Techničeskij Universitet <Rostow am Don>
1
Economics Research, World Bank Group
1
Ekonomická univerzita v Bratislave / Podnikovohospodárskej fakulta
1
European Association of Agricultural Economists - EAAE
1
Fachhochschule Jena / Fachbereich Betriebswirtschaft
1
Gesellschaft für Innovatives Marketing
1
Graduate School Of Business Administration
1
HAL
1
Harvard Graduate School of Business Administration
1
Haupt Verlag
1
IC-SIM <6., 2017, Paphos>
1
Institut Biznesa i Prava
1
Institut für Lebensmittel und Ressourcenökonomik, Rheinische Friedrich-Wilhelms-Universität Bonn
1
Institut für Marketing und Trendanalysen <Gutau>
1
Intargia GmbH
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
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Published in...
All
Journal of business research : JBR
22
Industrial marketing management : the international journal for industrial and high-tech firms
15
European Journal of Marketing
14
SpringerLink / Bücher
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business-to-business marketing
6
Journal of marketing
6
Economics of innovation and new technology
5
International journal of innovation management
5
Springer Proceedings in Business and Economics
5
Springer eBook Collection
5
Strategic Direction
5
The journal of business & industrial marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Gabler Edition Wissenschaft
4
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
4
Journal of Business & Industrial Marketing
4
Journal of Product & Brand Management
4
Journal of Research in Marketing and Entrepreneurship
4
Journal of the Academy of Marketing Science
4
Technological forecasting & social change : an international journal
4
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
3
European Journal of Innovation Management
3
European journal of innovation management
3
European journal of operational research : EJOR
3
International Marketing Review
3
Journal of research in marketing and entrepreneurship : JRME
3
Management research review
3
Marketing : ZFP ; journal of research and management
3
Marketing i menedžment innovacij : m&mi
3
Premier reference source
3
Small business economics : an entrepreneurship journal
3
Springer eBook Collection / Business and Management
3
Springer eBooks / Business and Management
3
UTB / Management
3
ZEW discussion papers
3
Academia Revista Latinoamericana de Administración
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Asia Pacific Journal of Marketing and Logistics
2
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Source
All
ECONIS (ZBW)
689
Other ZBW resources
63
USB Cologne (EcoSocSci)
38
RePEc
17
BASE
8
EconStor
5
USB Cologne (business full texts)
3
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date (oldest first)
1
Kreativität und
Marketing
: die Anwendung von Kreativitätstechniken im Marketingbereich
Johansson, Björn
-
1978
Persistent link: https://www.econbiz.de/10003159289
Saved in:
2
Marketing
für Innovationen
Meissner, Hans Günther
(
contributor
); …
-
1984
Persistent link: https://www.econbiz.de/10000583929
Saved in:
3
Entscheidungsstrategien bei Produktverbundenheit : Vorstudie zu einem Absatzinformationssystem
Berners, Franz-Josef
-
1972
Persistent link: https://www.econbiz.de/10000042252
Saved in:
4
Innovation in
marketing
: new perspectives for profit and growth
Levitt, Theodore
-
1962
Persistent link: https://www.econbiz.de/10000052459
Saved in:
5
F & E und
Marketing
: eine Untersuchung zur Leistungsfähigkeit von Koordinationskonzeptionen bei Innovationsentscheidungen
Benkenstein, Martin
-
1987
Persistent link: https://www.econbiz.de/10000083226
Saved in:
6
Marketing
new industrial products
Baker, Michael J.
-
1975
Persistent link: https://www.econbiz.de/10001854373
Saved in:
7
Der vergleichende Warentest als Herausforderung für das strategische
Marketing
von Industrieunternehmen : Ergebnisse einer empirischen Untersuchung
Fritz, Wolfgang
-
1984
Persistent link: https://www.econbiz.de/10013451841
Saved in:
8
Innovation und
Absatz
Albach, Horst
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001362601
Saved in:
9
Marketing
technologischer Innovationen
Grochla, Erwin
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10014390784
Saved in:
10
Behavioral and management science in
marketing
Davis, Harry L.
(
ed.
);
Silk, Alvin J.
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10000049840
Saved in:
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