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Market segments and information flows in a new product introduction
Burger, Philip Clinton - 1968
Persistent link: https://www.econbiz.de/10001966240
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Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood; Balachander, Subramanian - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
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Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong; Ahn, Joongha; Woo, JongRoul - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
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Contemporary Trends in Marketing : Problems, Processes and Prospects
Saini, Aarti (ed.); Paul, Justin (ed.);  … - 2023
1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry...
Persistent link: https://www.econbiz.de/10014333805
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Breaking away from servitization paradox to improve manufacturing enterprises' service innovation performance : the roles of market orientation and service supply chain dynamic cap...
Lyu, Tu; Lyu, Xiaorui; Chen, Hao; Zhao, Qiu - In: Journal of organizational change management 36 (2023) 6, pp. 848-874
Persistent link: https://www.econbiz.de/10014474595
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Selling through outlets : the impact of quality, product development risk, and market awareness
Li, Zhaolin; Ryan, Jennifer K.; Sun, Daewon - In: International journal of production economics 186 (2017), pp. 71-80
Persistent link: https://www.econbiz.de/10011697102
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Planning pre-launch positioning : segmentation via willingness-to-pay and means-end brand differentiators
Gengler, Charles E.; Mulvey, Michael S. - In: The journal of brand management : an international journal 24 (2017) 3, pp. 230-249
Persistent link: https://www.econbiz.de/10011708551
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Blue ocean strategy in e-commerce businesses/ Zoran Janevski
Janevski, Zoran - In: Economic development : journal of the Institute of … 14 (2012) 1, pp. 123-133
Persistent link: https://www.econbiz.de/10009567900
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Identifying the attributes of blue ocean strategies in hospitality
Yang, Jen-te - In: International journal of contemporary hospitality management 24 (2012) 5, pp. 701-720
Persistent link: https://www.econbiz.de/10009568737
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Adopter segments, adoption determinants and mobile marketing
De Marez, Lieven; Vyncke, Patrick; Berte, Katrien; … - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 1, pp. 78-95
Persistent link: https://www.econbiz.de/10003698755