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Inbound open innovation for pharmaceutical markets : a case study of an anti-diabetic drug in-licensing decision
Wu, Allan Ya-Huan; Little, Victoria Janine; Low, Brian - In: The journal of business & industrial marketing 31 (2016) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011486501
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-Peng - In: Industrial marketing management : the international … 51 (2015), pp. 141-149
Persistent link: https://www.econbiz.de/10011422801
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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A job demands-resources perspective on salespersons’ market intelligence activities in new product development
Kuester, Sabine; Rauch, Andreas - In: The journal of personal selling & sales management : JPSSM 36 (2016) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10011486149
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Media sales management and new product launch : an exploratory study
Holmes, Todd A. - In: Journal of media business studies 11 (2014) 3, pp. 63-85
Persistent link: https://www.econbiz.de/10010426091
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Effects of sales force market orientation on creativity, innovation implementation, and sales performance
Wang, Guangping; Miao, C. Fred - In: Journal of business research : JBR 68 (2015) 11, pp. 2374-2382
Persistent link: https://www.econbiz.de/10011389406
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Awareness, action and context-specificity of blue ocean practices in sales management
Parvinen, Petri; Aspara, Jaakko; Hietanen, Joel; … - In: Management decision : MD 49 (2011) 8, pp. 1218-1234
Persistent link: https://www.econbiz.de/10009355101
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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019
Persistent link: https://www.econbiz.de/10012486208
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When to outsource the sales force for new products
Good, Valerie; Calantone, Roger J. - In: Industrial marketing management : the international … 82 (2019), pp. 106-116
Persistent link: https://www.econbiz.de/10012128002