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Innovativität von Unternehmen - Operationalisierung und Wirkungsmechanismen aus einer konsumentenorientierten Perspektive
Kunz, Werner H. - 2007
Persistent link: https://www.econbiz.de/10003427441
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz (contributor); Kalweit, Lea (contributor) - 2008
behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be … explanations. An empirical investigation reveals strong support for categorization effects and changes in perception, which affect …
Persistent link: https://www.econbiz.de/10003770795
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An investigation of the relationships among domain-specific innovativeness, overall perceived risk and online purchase behaviour
Lee, Hyun-joo; Huddleston, Patricia T. - In: International journal of electronic marketing and … 3 (2010) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003939329
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz; Kalweit, Lea - In: Marketing : ZFP ; journal of research and management 37 (2015) 1, pp. 57-63
Persistent link: https://www.econbiz.de/10010513927
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Innovativeness of advertising activities in the Polish market : advertisers' abilities and recipients' perception
Nowacki, Robert - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10011339369
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Effects of co-creation claim on consumer brand perceptions and behavioural intentions
Van Dijk, Joyce; Antonides, Gerrit; Schillewaert, Niels - In: International journal of consumer studies 38 (2014) 1, pp. 110-118
Persistent link: https://www.econbiz.de/10010242777
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Communicating sensory attributes and innovation through food product labeling
Lancelot Miltgen, Caroline; Pantin Sohier, Gaëlle; … - In: Journal of food products marketing 22 (2016) 2, pp. 219-239
Persistent link: https://www.econbiz.de/10011561177
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The influence of perceived innovation and brand awareness on purchase intention of innovation product : an example of iPhone
Wu, Shwu-ing; Ho, Li-pang - In: International journal of innovation and technology … 11 (2014) 4, pp. 1-22
Persistent link: https://www.econbiz.de/10010411646