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~subject:"Innovation"
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Innovation
Marketingmanagement
17,103
Marketing management
16,514
Marketing
3,719
Market segmentation
3,594
Marktsegmentierung
3,265
Consumer behaviour
3,226
Konsumentenverhalten
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Theory
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Relationship marketing
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Unternehmenserfolg
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919
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795
International marketing
792
KMU
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SME
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Marktforschung
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Social Web
717
Social web
717
Market research
675
Werbung
675
Advertising
642
Brand image
638
Markenimage
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Herstatt, Cornelius
7
O'Cass, Aron
7
Stern, Scott
7
Trajtenberg, Manuel
7
Zhang, Jing
6
Bieger, Thomas
5
Bresnahan, Timothy F.
5
Sakas, Damianos P.
5
Saran, Anshu
5
Brem, Alexander
4
Droge, Cornelia
4
Hult, G. Tomas M.
4
Hultink, Erik J.
4
Kavoura, Androniki
4
Kim, W. Chan
4
Kliche, Mario
4
Kohlbacher, Florian
4
Mast, Claudia
4
Schnoor, Anje
4
Song, Michael
4
Trommsdorff, Volker
4
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3
Banerjee, Sumitro
3
Bang, Nguyen
3
Belz, Christian
3
Bonney, Lawrence
3
Calantone, Roger J.
3
Cheng, Colin C.
3
Dayan, Mumin
3
Di Benedetto, C. Anthony
3
Didonet, Simone Regina
3
Dogbe, Courage Simon Kofi
3
Eng, Teck Yong
3
Ernst, Holger
3
Gilmore, Audrey
3
Gupta, Suraksha
3
Harms, Fred
3
Helm, Roland
3
Kandemir, Destan
3
Krumwiede, Dennis
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Haupt Verlag
2
IGI Global
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMACOM
1
Alexander Hamilton Institute, Inc
1
American Marketing Association
1
BusinessVillage GmbH
1
Centre de Recherches en Sciences Sociales du Travail <Sceaux>
1
Edward Elgar Publishing
1
Esomar
1
Fiatalok Fóruma <5, 1986, Nyíregyháza>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Frankreich / Ministère de l'Industrie et de la Recherche
1
Goethe-Universität Frankfurt am Main
1
Groupe de Sociologie du Travail <Paris>
1
IC-SIM <6., 2017, Paphos>
1
Institut für Sozialistische Wirtschaftsführung - Leichtindustrie
1
International Conference on E-Business and Applications <10., 2024, Singapore; Online>
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Innovacionnoe Razvitie Rossijskoj Ėkonomiki <3, 2010, Moskau>
1
Moskovskij Gosudarstvennyj Universitet Ėkonomiki, Statistiki i Informatiki
1
National Bureau of Economic Research
1
Seminar on "Pharmaceutical Market Research for New Product Development
1
Szervezési és Vezetési Tudományos Társaság / Fiatalok Bizottsága
1
TRIBOTECHNIK Forschungsgesellschaft m.b.H.
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Tūran Universitetí
1
UVK Verlagsgesellschaft mbH
1
Uni-Taschenbücher GmbH
1
Verlag Dr. Kovač
1
Wirtschaftsförderungsinstitut <Wien, Bundeskammer der Gewerblichen Wirtschaft>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of business research : JBR
29
The journal of business & industrial marketing
18
Journal of strategic marketing
17
International journal of innovation management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of business-to-business marketing
10
SpringerLink / Bücher
10
International journal of technology management : IJTM
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Cogent business & management
7
International journal of technology marketing : IJTMkt
7
Strategic market creation : a new perspective on marketing and innovation management
7
Technology analysis & strategic management
7
European journal of marketing : EJM
5
International journal of business innovation and research : IJBIR
5
Management decision : MD
5
Strategies and communications for innovations : an integrative management view for companies and networks
5
Technological forecasting & social change : an international journal
5
European journal of innovation management
4
IEEE transactions on engineering management : EM
4
Innovation: organization & management : IOM
4
International journal of business innovation and research
4
Journal of business economics : JBE
4
Journal of innovation & knowledge : JIK
4
Journal of open innovation : technology, market, and complexity
4
Journal of the Academy of Marketing Science
4
MIT sloan management review
4
Marketing intelligence & planning
4
Springer Proceedings in Business and Economics
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
The marketing review
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Die Betriebswirtschaft : DBW
3
Industry and innovation
3
International business review : the official journal of the European International Business Academy
3
International entrepreneurship and management journal
3
International journal of entrepreneurship and innovation management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of business strategy
3
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ECONIS (ZBW)
887
Other ZBW resources
13
USB Cologne (EcoSocSci)
2
EconStor
1
RePEc
1
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Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
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2
Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong
;
Ahn, Joongha
;
Woo, JongRoul
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
5
,
pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
Saved in:
3
Marketing strategies for newly developed functional food products : a consumer-company based analysis
Puspa, Jofi
-
2005
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10003158774
Saved in:
4
Adopter segments, adoption determinants and mobile marketing
De Marez, Lieven
;
Vyncke, Patrick
;
Berte, Katrien
; …
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 78-95
Persistent link: https://www.econbiz.de/10003698755
Saved in:
5
Evolutionary preference segmentation with panel survey data : an application to new products
Ramaswamy, Venkatram
-
2007
Persistent link: https://www.econbiz.de/10003538912
Saved in:
6
Identifying the attributes of blue ocean strategies in hospitality
Yang, Jen-te
- In:
International journal of contemporary hospitality management
24
(
2012
)
5
,
pp. 701-720
Persistent link: https://www.econbiz.de/10009568737
Saved in:
7
Blue ocean strategy in e-commerce businesses/ Zoran Janevski
Janevski, Zoran
- In:
Economic development : journal of the Institute of …
14
(
2012
)
1
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009567900
Saved in:
8
Market segments and information flows in a new product introduction
Burger, Philip Clinton
-
1968
Persistent link: https://www.econbiz.de/10001966240
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9
Extending boundaries of Blue Ocean Strategy
Agnihotri, Arpita
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 519-528
Persistent link: https://www.econbiz.de/10011571022
Saved in:
10
Selling through outlets : the impact of quality, product development risk, and market awareness
Li, Zhaolin
;
Ryan, Jennifer K.
;
Sun, Daewon
- In:
International journal of production economics
186
(
2017
),
pp. 71-80
Persistent link: https://www.econbiz.de/10011697102
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