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New product introductions for low-income consumers in emerging markets

Arunachalam, S.; Bahadir, S. Cem; Bharadwaj, Sundar G.; … - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 914-940

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Business models to serve low-income consumers in emerging markets

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Adoption of pro-poor innovations in the context of the base of the pyramid and subsistence marketplaces : challenges, opportunities and research agenda

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New Product Introductions for Low-Income Consumers in Emerging Markets

S, Arunachalam - 2020

Facing growth pressures, firms attempt to target the large low-income consumer segment present in emerging markets. This multi-method study develops research insights regarding consumer-, retailer-, firm-, category- and country-level factors that enhance the acceptability, awareness,...

Persistent link: https://www.econbiz.de/10012847570