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~subject:"Innovation"
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Innovation
Marktforschung
23
Consumer behaviour
18
USA
18
Konsumentenverhalten
17
Marketing
15
United States
14
Internationales Marketing
12
Market research
12
Marketing management
11
Marketingmanagement
11
Exportmarketing
9
International marketing
9
Internet
9
Strategisches Management
9
Vereinigte Staaten
9
Beziehungsmarketing
8
Business ethics
8
Relationship marketing
8
Unternehmensethik
8
Befragung
7
Hong Kong
7
Interview
7
Theorie
7
Theory
7
Verbraucher
6
Absatz
5
Data collection
5
Direct selling
5
Einzelhandel
5
Hongkong
5
Australia
4
Confidence
4
Datenerhebung
4
Digitalisierung
4
Digitization
4
Direct marketing
4
Direktmarketing
4
EU countries
4
EU-Staaten
4
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Type of publication
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Article
3
Book / Working Paper
1
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3
English
1
Author
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Peterson, Robert A.
4
Mahajan, Vijay
3
Rudelius, William
1
Wood, Glenn L.
1
Published in...
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Sage University papers
1
Sage University papers / Quantitative applications in the social sciences
1
Technological forecasting & social change : an international journal
1
The journal of business : B
1
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ECONIS (ZBW)
4
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1
First-purchase diffusion models of new-product acceptance
Mahajan, Vijay
;
Peterson, Robert A.
- In:
Technological forecasting & social change : an …
15
(
1979
)
2
,
pp. 127-146
Persistent link: https://www.econbiz.de/10002414857
Saved in:
2
Innovation diffusion in a dynamic potential adopter population
Mahajan, Vijay
;
Peterson, Robert A.
- In:
Management science : journal of the Institute for …
24
(
1978
),
pp. 1589-1597
Persistent link: https://www.econbiz.de/10002414872
Saved in:
3
Spread of marketing innovations in a service industry
Peterson, Robert A.
;
Rudelius, William
;
Wood, Glenn L.
- In:
The journal of business : B
45
(
1972
)
4
,
pp. 485-496
Persistent link: https://www.econbiz.de/10002663783
Saved in:
4
Models for innovation diffusion
Mahajan, Vijay
;
Peterson, Robert A.
-
1985
-
1. print.
Persistent link: https://www.econbiz.de/10013382804
Saved in:
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