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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Technological forecasting & social change : an international journal
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Operations research
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Report / Marketing Science Institute
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The PDMA handbook of new product development
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Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
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A Szocialista vállalat
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Advances in business marketing : a research annual
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ECONIS (ZBW)
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1
The effect of market orientation and its components on innovation consequences : a meta-analysis
Grinstein, Amir
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 166-173
Persistent link: https://www.econbiz.de/10003725634
Saved in:
2
MDS maps for product attributes and market response : an application to scanner panel data
Andrews, Rick L.
;
Manrai, Ajay K.
-
2007
Persistent link: https://www.econbiz.de/10003541417
Saved in:
3
Modellgestützte Absatzprognosen auf High-Tech-Märkten : eine theoretische und empirische Untersuchung
Gnibba, Kumiko
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003529945
Saved in:
4
Sprinter-type macro-flow models
Nijkamp, Willem G.
;
Leeflang, Peter
Persistent link: https://www.econbiz.de/10000724812
Saved in:
5
A new approach to modeling the adoption of new products : aggregated diffusion models
Toubia, Olivier
;
Goldenberg, Jacob
;
Garcia, Rosanna
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10003727337
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6
A structural look at consumer innovativeness and self-congruence in new product purchases
Cowart, Kelly O.
;
Fox, Gavin L.
;
Wilson, Andrew E.
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1111-1130
Persistent link: https://www.econbiz.de/10003780047
Saved in:
7
The Japanese marketing system: adaptions and innovations
Yoshino, Michael Y.
-
1971
Persistent link: https://www.econbiz.de/10000571959
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8
Innovativeness and new product success: insights from the cumulative evidence
Szymanski, David M.
;
Kroff, Michael W.
;
Troy, Lisa C.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10003485064
Saved in:
9
Brand relations management : bridging the gap between brand promise and brand delivery
Apéria, Tony
;
Back, Rolf
-
2004
Persistent link: https://www.econbiz.de/10003463446
Saved in:
10
Prozessorientiertes Industriegütermarketing : ein innovativer Forschungsansatz auf dem Prüfstand
Diller, Hermann
;
Ivens, Björn Sven
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 479-498)
.
2007
Persistent link: https://www.econbiz.de/10003435854
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