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Managing the R&D marketing interface for product success : the telecommunications focus
Saghafi, Massoud M. (contributor) - 1990
Persistent link: https://www.econbiz.de/10000829110
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Venture management. The business of the inventor, entrepreneur, venture capitalist, and established company
Shames, William H. - 1974
Persistent link: https://www.econbiz.de/10000557248
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Corporate strategy and product innovation
Rothberg, Robert R. (ed.) - 1976
Persistent link: https://www.econbiz.de/10000581819
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Marketing für Innovationen
Meissner, Hans Günther (contributor);  … - 1984
Persistent link: https://www.econbiz.de/10000583929
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Explaining competitors' reactions to competitive new products : the role of observables and managerial interpretations
Waarts, Eric; Wierenga, Berend - 1998
Persistent link: https://www.econbiz.de/10000168466
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Warp-speed branding : the impact of technology on marketing
Winkler, Agnieszka - 1999
Persistent link: https://www.econbiz.de/10000683214
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Product-line strategies
Bailey, Earl L. (contributor) - 1982
Persistent link: https://www.econbiz.de/10000534125
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Fallstudien zum Innovationsmarketing
Trommsdorff, Volker (ed.); Gizycki, Vittoria von (contributor) - 1995
Persistent link: https://www.econbiz.de/10000544673
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Akzente im innovativen Marketing
Belz, Christian - 1998
Persistent link: https://www.econbiz.de/10000641737