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~subject:"Innovation"
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Innovation
Marketing management
42
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42
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25
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25
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23
Innovationsmanagement
23
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22
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English
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Shankar, Venkatesh
14
Varadarajan, Rajan
11
Yadav, Manjit S.
3
Dotzel, Thomas
2
Kalaignanam, Kartik
2
Prabhu, Jaideep C.
2
Arunachalam S
1
Bull, J. S.
1
Chandy, Rajesh K.
1
Douglass, Tom
1
Golmohammadi, Alireza
1
Gupta, Shaphali
1
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Hanson, Nicole
1
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Jayachandran, Satish
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Kalyanam, Kirthi
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Kaul, Rupali
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Kushwaha, Tarun
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Lam, Shun Yin
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Journal of marketing
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
MSI reports : working paper series
2
Business horizons
1
Handbook of research in international marketing
1
Handbook of technology and innovation management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
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Legends in strategic marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Mays Business School Research Paper
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Review of Marketing Research Ser.
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The SAGE handbook of international marketing
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ECONIS (ZBW)
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Innovations in retailing : editorial
Shankar, Venkatesh
;
Yadav, Manjit S.
- In:
Journal of retailing
87
(
2011
),
pp. 1-2
Persistent link: https://www.econbiz.de/10009521759
Saved in:
2
Asymmetric new product development alliances : are the gains symmetric across the partners? ; report No. 06-117
Kalaignanam, Kartik
;
Shankar, Venkatesh
;
Varadarajan, Rajan
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 49-74
Persistent link: https://www.econbiz.de/10003393778
Saved in:
3
Asymmetric new product development alliances: win-win or win-lose partnerships?
Kalaignanam, Kartik
;
Shankar, Venkatesh
;
Varadarajan, Rajan
- In:
Management science : journal of the Institute for …
53
(
2007
)
3
,
pp. 357-374
Persistent link: https://www.econbiz.de/10003451532
Saved in:
4
Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803935
Saved in:
5
Innovating for sustainability : a framework for sustainable innovations and a model of sustainable innovations orientation
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10011637143
Saved in:
6
Fortune at the bottom of the innovation pyramid : the strategic logic of incremental innovations
Varadarajan, Rajan
- In:
Business horizons
52
(
2009
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10003859103
Saved in:
7
Conjectures on innovation drivers in an emerging market : India
Varadarajan, Rajan
- In:
Handbook of research in international marketing
,
(pp. 117-134)
.
2011
Persistent link: https://www.econbiz.de/10009385447
Saved in:
8
Toward sustainability : public policy, global social innovations for base-of-the-pyramid markets, and demarketing for a better world
Varadarajan, Rajan
- In:
Journal of international marketing
22
(
2014
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010382165
Saved in:
9
Mitigating the definitional quagmire in innovation research : an inclusive definition of innovation as a template for defining various types of innovations uniformly
Varadarajan, Rajan
- In:
The journal of product innovation management : an …
41
(
2024
)
4
,
pp. 703-723
Persistent link: https://www.econbiz.de/10014555460
Saved in:
10
Marketing spending for new product introduction : entrant strategy and incumbent response
Shankar, Venkatesh
-
1998
Persistent link: https://www.econbiz.de/10001355069
Saved in:
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