way they deliver the brand message. Therefore, the unconventional means of promotion offer a way out of the advertising … unconventional ways of advertising that is guerrilla marketing. This study “A study on Awareness and Effectiveness of “Guerrilla … marketing technique” – an innovative means of Advertising” is a descriptive paper which focuses on effectiveness of …

The Internet plays a growing role in the economy. This paper extrapolates this trend and analyses a world where most … because of the resources diverted away from R and D into advertising. But these mechanisms generate opposite level effects on …