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Performance marketing model through acculturation innovation and market orientation in the bakery industry
Sulistiyani, Sutarlan - In: Expert journal of marketing 5 (2017) 1, pp. 1-9
and competing superiority for increasing the marketing development of the bakery business actors in Central Java. This …
Persistent link: https://www.econbiz.de/10011764060
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Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore - 1962
Persistent link: https://www.econbiz.de/10000052459
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Planung und Durchsetzung von Vertriebsinnovationen - dargestellt am Beispiel der Lieferantenabteilung
Buerke, Günter - 1988
Persistent link: https://www.econbiz.de/10000083485
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Innovation, Wettbewerb und Marketing
Kliche, Mario - 1991
Persistent link: https://www.econbiz.de/10000088144
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The silver market phenomenon : business opportunities in an era of demographic change
Kohlbacher, Florian (ed.); Herstatt, Cornelius (contributor) - 2008
, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead …
Persistent link: https://www.econbiz.de/10003637039
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The moderating role of reward systems in the relationship between market orientation and new product performance in China
Wei, Yinghong; Atuahene-Gima, Kwaku - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 89-96
Persistent link: https://www.econbiz.de/10003866604
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The shift : the transformation of today's marketers into tomorrow's growth drivers
Davis, Scott M. - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003822843
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Innovationskommunikation in dynamischen Märkten : empirische Ergebnisse und Fallstudien
Mast, Claudia - 2006
Persistent link: https://www.econbiz.de/10003377475
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A research in relating entrepreneurship, marketing capability, innovative capability and sustained competitive advantage
Lee, Jia-sheng; Hsieh, Chia Y. - In: Journal of business & economics research 8 (2010) 9, pp. 109-119
Persistent link: https://www.econbiz.de/10008806740