Preisfindung bei Innovationen als Analysegegenstand im Marketing Preistheorie als theoretischer Bezugsrahmen und Entwicklung einer beziehungsorientierten Preistheorie als Analyserahmen Preiszufriedenheit und Innovationstypologie Modell zur Bildung und Wirkung von Preiszufriedenheit bei...

Introductory chapter -- Relationship marketing and the digital age -- Understanding relationship marketing -- Relationship marketing theory -- Relationship marketing framework -- Applying relationship marketing -- Relationship marketing dynamics -- Relationship marketing strategies --...

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce...

"This book is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers"--