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Die Signalwirkung des Vorankündigungsaufwandes und von Patentinformationen in kundenorientierten Produkt-Vorankündigungen
Ernst, Holger; Schnoor, Anje - 1999
Persistent link: https://www.econbiz.de/10001522945
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Die Signalwirkung des Vorankündigungsaufwandes und von Patentinformationen in kundenorientierten Produkt-Vorankündigungen
Ernst, Holger; Schnoor, Anje - 1999
Persistent link: https://www.econbiz.de/10011734862
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Kundenorientiertes Qualitäts-Signaling : eine Übertragung auf Signaling in Produkt-Vorankündigungen
Schnoor, Anje - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013429628
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Market knowledge and new product performance: the mediating effects of new product creativity
Dąbrowski, Dariusz - In: Journal of business economics and management 20 (2019) 6, pp. 1168-1188
. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This …
Persistent link: https://www.econbiz.de/10012176090
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Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun; Lee, Heesang - In: Journal of business-to-business marketing 22 (2015) 3, pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
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Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv; Asseraf, Yoel; Lev, Sara; Fiegenbaum, Avshalom - In: Journal of business-to-business marketing 24 (2017) 3, pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
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Marketingstrategien in jungen Märkten : wettbewerbsorientiertes High-Tech-Marketing
Meffert, Heribert - In: Die Betriebswirtschaft : DBW 48 (1988) 3, pp. 331-346
Persistent link: https://www.econbiz.de/10001046115
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Marketing's influence tactics in new product development : a study of high technology firms in China
Atuahene-Gima, Kwaku; Li, Haiyang - 2009
Persistent link: https://www.econbiz.de/10003836633
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Strategic technology management : building bridges between sciences, engineering and business management
Tesar, George (ed.) - 2008 - 2nd ed.
Persistent link: https://www.econbiz.de/10003702082
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IMC strategies in new high technology product launches
Winter, Susanna; Sundqvist, Sanna - In: Marketing intelligence & planning 27 (2009) 2, pp. 191-215
Persistent link: https://www.econbiz.de/10009526383