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"Katharina das Große" : wie ein Handy für Senioren entsteht
Khoschlessan, Darius - In: Jahrbuch Seniorenmarketing 3 (2008/09), pp. 207-226
Persistent link: https://www.econbiz.de/10003714864
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Die Zielgruppe 50plus im Hinblick auf Akzeptanz und Nutzung technischer Produkterrungenschaften : eine aktuelle Bestandsaufnahme und Herausforderungen für das Marketing
Wiedmann, Klaus-Peter; Siebels, Astrid; Janßen, Nina - 2007
Persistent link: https://www.econbiz.de/10003631718
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Demand screening with slotting allowances and failure fees
DeVuyst, Cheryl S. (contributor) - In: Journal of agricultural & food industrial organization 3 (2005) 2, pp. 1-17
Persistent link: https://www.econbiz.de/10003348959
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Applications of intelligent technologies in retail marketing
Ravi, Vadlamani; Raman, Kalyan; Mantrala, Murali K. - In: Retailing in the 21st century : current and future trends, (pp. 173-187). 2010
Persistent link: https://www.econbiz.de/10003938730
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Innovativeness of senior consumers' attitudes : an attempt to conduct segmentation
Olejniczak, Tomasz - In: Folia oeconomica Stetinensia : FOS 21 (2021) 1, pp. 76-91
Persistent link: https://www.econbiz.de/10012800612
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Service innovation : towards designing new business models for aging societies
Reinmoeller, Patrick - In: The silver market phenomenon : marketing and innovation …, (pp. 133-146). 2011
Persistent link: https://www.econbiz.de/10008746033
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Material innovation in the Japanese silver market
Tomita, Junichi - In: The silver market phenomenon : marketing and innovation …, (pp. 419-434). 2011
Persistent link: https://www.econbiz.de/10008746306
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Developing products for seniors
Sterns, Anthony A.; Sterns, Harvey L. - 2007
Persistent link: https://www.econbiz.de/10003548916
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Determinants of user innovator behavior in the silver market
Wellner, Konstantin; Herstatt, Cornelius - 2014
The existing research on the behavior of user innovators has focused almost exclusively on younger users. In light of the demographic shift and the increasing importance of the "Silver Market" segment (customers 55 years plus), we analyzed whether important determinants of user innovator...
Persistent link: https://www.econbiz.de/10010252691
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Determinants of user innovator behaviour in the silver market
Wellner, Konstantin; Herstatt, Cornelius - In: International journal of innovation management 18 (2014) 6, pp. 1-24
Persistent link: https://www.econbiz.de/10010475697