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~subject:"Innovation"
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Innovation
Social Web
33
Social web
33
Innovation management
29
Innovationsmanagement
29
Consumer behaviour
21
Konsumentenverhalten
21
Crowdsourcing
19
Customer integration
19
Kundenintegration
19
Brand management
15
Markenführung
15
New product development
13
Produktentwicklung
13
Beziehungsmarketing
10
Relationship marketing
10
Brand image
9
Creativity
9
Kreativität
9
Markenimage
9
Brand
7
Deutschland
6
Germany
6
Internet marketing
6
Markenartikel
6
Online-Marketing
6
Open Innovation
6
Open innovation
6
Viral marketing
6
Virales Marketing
6
crowdsourcing
5
Customer satisfaction
4
Kundenzufriedenheit
4
Market research
4
Marktforschung
4
Personality psychology
4
Persönlichkeitspsychologie
4
USA
4
United States
4
Co-creation
3
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Undetermined
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Article
29
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3
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19
Aufsatz in Zeitschrift
19
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10
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10
Graue Literatur
1
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1
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English
25
German
7
Author
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Füller, Johann
31
Matzler, Kurt
9
Hutter, Katja
8
Bilgram, Volker
7
Jawecki, Gregor
6
Hautz, Julia
4
Bartl, Michael
3
Mühlbacher, Hans
3
Brunswicker, Sabine
2
Kakatkar, Chinmay
2
Kohler, Thomas
2
Anschober, Markus
1
Bailom, Franz
1
Baum, Daniela
1
Belz, Frank
1
Eschle, Melanie
1
Fecher, Florian
1
Fries, Mirijam
1
Gebauer, Johannes
1
Godula, Georg
1
Hemetsberger, Andrea
1
Hippel, Eric von
1
Hutter, Katharina
1
Hück, Steffen
1
Jonas, Julia
1
Kröger, Niclas
1
Leckenwalter, Richard
1
Mooradian, Todd A.
1
Probisch, Jasmin
1
Riedl, Christoph A.
1
Schmidt, Lisa
1
Schroll, Roland
1
Silvertant, Sandra
1
Spann, Martin
1
Tekic, Zeljko
1
Tellis, Gerard J.
1
Thürridl, Carina
1
Wahl, Julian
1
Walcher, Dominik
1
Winding, Johanna
1
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Technische Universität / Professur für Betriebswirtschaftslehre, Brau- und Lebensmittelindustrie
1
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Journal of management information systems : JMIS
3
Business horizons
2
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
2
Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
2
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Creativity and innovation management
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Der Markt : international journal of marketing
1
Discontinuous innovation : learning to manage the unexpected
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International journal of business process integration and management : IJBPIM
1
International journal of project management : the journal of The International Project Management Association
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of business-to-business marketing
1
Journal of retailing and consumer services
1
Long range planning : LRP ; international journal of strategic management
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Technological forecasting & social change : an international journal
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The future of knowledge management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
WEB 2.0 : Hype oder Substanz?
1
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ECONIS (ZBW)
32
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1
Das kreative Potenzial von Online-Communities für das Marketing : das Fallbeispiel Hyve AG
Füller, Johann
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 49-62)
.
2008
Persistent link: https://www.econbiz.de/10003784640
Saved in:
2
Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katja
;
Füller, Johann
;
Hautz, Julia
;
Bilgram, …
- In:
Journal of management information systems : JMIS
32
(
2015
)
3
,
pp. 197-228
Persistent link: https://www.econbiz.de/10011435879
Saved in:
3
Innovation labs from a participants' perspective
Fecher, Florian
;
Winding, Johanna
;
Hutter, Katja
; …
- In:
Journal of business research : JBR
110
(
2020
),
pp. 567-576
Persistent link: https://www.econbiz.de/10012237899
Saved in:
4
Innovation analytics : leveraging artificial intelligence in the innovation process
Kakatkar, Chinmay
;
Bilgram, Volker
;
Füller, Johann
- In:
Business horizons
63
(
2020
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10012172018
Saved in:
5
The impact of social media campaigns on the success of new product introductions
Baum, Daniela
;
Spann, Martin
;
Füller, Johann
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
Saved in:
6
The role of professionalism in innovation contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Long range planning : LRP ; international journal of …
50
(
2017
)
2
,
pp. 243-259
Persistent link: https://www.econbiz.de/10011706284
Saved in:
7
Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katharina
;
Füller, Johann
;
Hautz, Julia
; …
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 109-153)
.
2017
Persistent link: https://www.econbiz.de/10011915469
Saved in:
8
Shaping innovation in smart cities with the crowd
Bilgram, Volker
;
Brunswicker, Sabine
;
Füller, Johann
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 154-189)
.
2017
Persistent link: https://www.econbiz.de/10011915472
Saved in:
9
Open Innovation
Matzler, Kurt
;
Kohler, Thomas
;
Füller, Johann
;
Bailom, …
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
38
(
2009
)
4
,
pp. 536-541
Persistent link: https://www.econbiz.de/10003829711
Saved in:
10
Beziehungsmanagement durch virtuelle Kundeneinbindung in den Innovationsprozess
Füller, Johann
;
Mühlbacher, Hans
;
Bartl, Michael
- In:
Kundenorientierte Unternehmensführung : …
,
(pp. 197-221)
.
2009
Persistent link: https://www.econbiz.de/10003786563
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