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~subject:"Innovation"
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Innovation
Market entry
7
Markteintritt
7
Marketing
5
USA
5
United States
5
Marketing management
4
Marketingmanagement
4
Advertising
3
Brand
3
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online retailing
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Business costs
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Börsenkurs
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Robinson, William Thomas
3
Fornell, Claes
1
Kalyanaram, Gurumurthy
1
Min, Sunwook
1
Sinapuelas, Ian Clark
1
Sullivan, Mary W.
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Urban, Glen L.
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
1
Review of industrial organization : RIO
1
Strategic management journal
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ECONIS (ZBW)
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1
Is the first to market the first to fail? : Empirical evidence for manufacturing businesses
Robinson, William Thomas
;
Min, Sunwook
-
1998
Persistent link: https://www.econbiz.de/10000993057
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2
First-mover advantages from pioneering new markets : a survey of empirical evidence
Robinson, William Thomas
- In:
Review of industrial organization : RIO
9
(
1994
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10001184853
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3
Are market pioneers intrinsically stronger than later entrants?
Robinson, William Thomas
- In:
Strategic management journal
13
(
1992
)
8
,
pp. 609-624
Persistent link: https://www.econbiz.de/10001136725
Saved in:
4
Private label consumers and national brand new products : an empirical investigation
Sinapuelas, Ian Clark
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 27-35)
.
2018
Persistent link: https://www.econbiz.de/10013276246
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