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Hybrid high-involvement in marketing and communication : how to enable a start-up culture in corporations to enhance innovation
Prexl, Katja-Maria - In: Transfer : Zeitschrift für Kommunikation und … 65 (2019) 1, pp. 36-42
Persistent link: https://www.econbiz.de/10012003556
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War for Talents
Faix, Werner G.; Mergenthaler, Jens - 2009
Persistent link: https://www.econbiz.de/10009624759
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Innovativität und Arbeitgeberattraktivität : eine empirische Untersuchung mit Fokus auf den deutschen Mittelstand
Sommer, Luise Pauline - 2012
Persistent link: https://www.econbiz.de/10009627681
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Mehr als nur die "Hardware" Flugzeug : wie Industrie 4.0 die internationale Luftfahrt revolutioniert
Spohr, Carsten - In: Digitales Neuland : warum Deutschlands Manager jetzt …, (pp. 75-87). 2015
Persistent link: https://www.econbiz.de/10011405741
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Which firms use trademarks : and why? ; representative firm-level evidence from Germany
Crass, Dirk - 2014
Trademarking firms are more productive, generate higher profits, and have a better survival rate. Trademarking firms are in one word more successful, which might motivate non-trademarking firms to adopt a trademark strategy. But this seems not to be the case. The proportion of trademarking firms...
Persistent link: https://www.econbiz.de/10010458246
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Innovationsreputation als Quelle von Wettbewerbsvorteilen : Rating, Ranking, Realität?
Prange, Christiane; Zehetner, Karl - In: Immaterielle Vermögenswerte : Handbuch der intangible …, (pp. 483-498). 2005
Persistent link: https://www.econbiz.de/10003210706
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Establishing the linkage between internal market orientation and service innovation
Kaur, Gurjeet; Gupta, Shruti - In: Innovations in services marketing and management : …, (pp. 238-264). 2014
Persistent link: https://www.econbiz.de/10010201156
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Techno innovative tools for employer branding in industry 4.0
Sharma, Ravindra; Rana, Geeta; Agarwal, Shivani - In: Employer branding for competitive advantage : models …, (pp. 171-180). 2021
Persistent link: https://www.econbiz.de/10012545664
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The moderating role of innovation intensity between international marketing strategy and international marketing performance : branding and commitment in international marketing
Mansour, Majeed Mustafa Othman - In: International journal of business innovation and … 25 (2021) 4, pp. 431-452
Persistent link: https://www.econbiz.de/10012612780
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An exploratory study on the impact of recruitment process outsourcing on employer branding of an organisation
Gilani, Hasan; Jamshed, Shabana - In: Strategic outsourcing : an International journal 9 (2016) 3, pp. 303-323
Persistent link: https://www.econbiz.de/10011643047