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Environmental sustainability, innovations for emerging markets and marketing in emerging markets

Varadarajan, Rajan - 2018

Persistent link: https://www.econbiz.de/10011803935

Toward sustainability : public policy, global social innovations for base-of-the-pyramid markets, and demarketing for a better world

Varadarajan, Rajan - In: Journal of international marketing 22 (2014) 2, pp. 1-20

Persistent link: https://www.econbiz.de/10010382165

Conjectures on innovation drivers in an emerging market : India

Varadarajan, Rajan - In: Handbook of research in international marketing, (pp. 117-134). 2011

Persistent link: https://www.econbiz.de/10009385447

Innovating for sustainability : a framework for sustainable innovations and a model of sustainable innovations orientation

Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 14-36

Persistent link: https://www.econbiz.de/10011637143

Mitigating the definitional quagmire in innovation research : an inclusive definition of innovation as a template for defining various types of innovations uniformly

Varadarajan, Rajan - In: The journal of product innovation management : an … 41 (2024) 4, pp. 703-723

Persistent link: https://www.econbiz.de/10014555460

Asymmetric new product development alliances: win-win or win-lose partnerships?

Kalaignanam, Kartik; Shankar, Venkatesh; Varadarajan, Rajan - In: Management science : journal of the Institute for … 53 (2007) 3, pp. 357-374

Persistent link: https://www.econbiz.de/10003451532

Asymmetric new product development alliances : are the gains symmetric across the partners? ; report No. 06-117

Kalaignanam, Kartik; Shankar, Venkatesh; Varadarajan, Rajan - In: MSI reports : working paper series (2006) 3, pp. 49-74

Persistent link: https://www.econbiz.de/10003393778

Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions

Varadarajan, Rajan; Welden, Roman B.; Arunachalam S; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 482-501

Persistent link: https://www.econbiz.de/10013271767

Doing well by doing good innovations : alleviation of social problems in emerging markets through corporate social innovations

Varadarajan, Rajan; Kaul, Rupali - In: Journal of business research : JBR 86 (2018), pp. 225-233

Persistent link: https://www.econbiz.de/10011855305

Innovation and Strategy

Varadarajan, Rajan - 2018

FRONT COVER -- INNOVATION AND STRATEGY -- CONTENTS -- EDITORIAL ADVISORY BOARD -- ABOUT THE GUEST EDITORS AND AUTHORS -- Guest Editors -- Authors -- Introduction -- INTRODUCTION -- Overview -- Publication Mission -- Chapters in This Volume -- CONCEPTUAL PAPERS -- STRATEGIC DECISION MAKING IN AN...

Persistent link: https://www.econbiz.de/10012692057