Ingrassia, Marzia; Altamore, Luca; Bacarella, Simona; … - In: Journal of open innovation : technology, market, and … 6 (2020) 4/165, pp. 1-30
Wine Influencers (WIs) represent a new type of independent third party endorsers that are progressively establishing …-findings within specific relationships established during discussions: advice from Wine Influencers and generalized reciprocity in …-to-peer relationship development through recommendation; development of trust established through online relationships; wine influencer …