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How Innovation Traits in Members of Advertising Agency Teams Propel the Creative Process: The Professional Opinion

Stadler, Christopher J. - 2011

team - the team of creative, strategy and management staff that is responsible for creative execution - to find out more …

Persistent link: https://www.econbiz.de/10009447341

Innovation and Market Orientation Model in Improving the Performance of BRI

Sutarlan, Sulistiyani - 2018

Contradictions are still found in the research about innovation and market orientation towards performance, most of the researchers stated that both innovation and market orientation have positive effect on innovation, while others argue that they negatively affects performance. This research...

Persistent link: https://www.econbiz.de/10011800452

Behavioral and management science in marketing

Davis, Harry L. (ed.); Silk, Alvin J. (contributor) - 1978

Persistent link: https://www.econbiz.de/10000049840

Von der Idee zum Markterfolg : Leitfaden für das Management von Innovationen ; mit Fallbeispielen, Planungsformularen und Entscheidungshilfen

Bothe, Bernd - 1985

Persistent link: https://www.econbiz.de/10000088259

Methods for focusing on customer orientation in the early phases in the innovation process.

Cimander, Philipp - 2010

M.S.

Persistent link: https://www.econbiz.de/10009429624

Service provider - customer interactions : key to success of innovative services

Hoffmann, Antje; Herstatt, Cornelius - 2005 - [Elektronische Ressource]

the current state of interaction research with special focus on service marketing and service purchasing processes. A … identified three different approaches of successful interactions between service providers and potential buyers during marketing … market ; service marketing ; service purchasing …