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Industrielles Innovationsmarketing : eine ganzheitliche Perspektive
Kliche, Mario - 1991
Persistent link: https://www.econbiz.de/10000088144
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Innovation, Wettbewerb und Marketing : Entwicklung eines integrierten Ansatzes für das Innovations-Marketing-Management
Kliche, Mario - 1991
Persistent link: https://www.econbiz.de/10000820978
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron; Ngo, Liem Viet - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
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Challenges for product and service providers in open innovation with customers in business-to-business markets
Paasi, Jaako; Lappalainen, Inka; Rantala, Tuija; … - In: International journal of innovation management 18 (2014) 2, pp. 1-27
Persistent link: https://www.econbiz.de/10010374621
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Innovation adoption and diffusion in business-to-business marketing
Makkonen, Hannu Sakari; Johnston, Wesley J. - In: The journal of business & industrial marketing 29 (2014) 4, pp. 324-331
Persistent link: https://www.econbiz.de/10010382802
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E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian; Bian, Dong; Zhang, Nan - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
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Customer involvement in product development : an industrial network perspective
Laage-Hellman, Jens; Lind, Frida; Perna, Andrea - In: Journal of business-to-business marketing 21 (2014) 4, pp. 257-276
Persistent link: https://www.econbiz.de/10010478072
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Business-to-business marketing strategy : innovation, execution and competition
Brashear-Alejandro, Thomas (contributor) - 2012
Persistent link: https://www.econbiz.de/10009672510