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Towards better interaction between salespeople and consumers : the role of virtual recommendation agent
Ben Saad, Sihem; Choura, Fatma - In: European journal of marketing 57 (2023) 3, pp. 858-903
Persistent link: https://www.econbiz.de/10014226022
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Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli; Wu, Jianan - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
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Social innovation model for business performance and innovation
Beena Salim Saji; Ellingstad, Paul - In: The international journal of productivity and … 65 (2016) 2, pp. 256-274
Persistent link: https://www.econbiz.de/10011533046
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Innovation and diffusion of high-tech products, services, and systems
Huarng, Kun-Huang; Yu, Tiffany Hui-Kuang; Lai, Wenhsiang - In: Journal of business research : JBR 68 (2015) 11, pp. 2223-2226
Persistent link: https://www.econbiz.de/10011388127
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Strategic uses of social media for improved customer retention
Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011631733
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Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
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High-tech entrepreneurial content marketing for business model innovation : a conceptual framework
Mansour, Dina; Barandas, Hortensia - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 296-311
Persistent link: https://www.econbiz.de/10011779162
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Strategic uses of social media for improved customer retention
Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.);  … - 2017
Social media as a new emerging tool of marketing / Rawan T. Khasawneh, Jordan University of Science and Technology … Tai'f, Saudi Arabia, Rawan Khasawneh, Jordan University of Science and Technology, Jordan -- Marketing on tumblr : where …
Persistent link: https://www.econbiz.de/10011617754
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Strategic Innovative Marketing and Tourism : Current Trends and Future Outlook - 10th ICSIMAT, Ionian Islands, Greece, 2023
Kavoura, Androniki (ed.); Borges-Tiago, Teresa (ed.);  … - International Conference on Strategic Innovative … - 2024
10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up … marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet … of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture …
Persistent link: https://www.econbiz.de/10014544881
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The innovative posture of SMEs depending on the usage of marketing tools
Ključnikov, Aleksandr; Civelek, Mehmet; Chovanová … - In: Serbian journal of management : an international … 17 (2022) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10013484917