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Soziale Faktoren bei innovativem Verhalten
Robertson, Thomas S. - In: Marktpsychologie, (pp. 299-312). 1972
Persistent link: https://www.econbiz.de/10003663492
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Consumer innovators: The key to new product success
Robertson, Thomas S. - In: California management review 10 (1967) 2, pp. 23-30
Persistent link: https://www.econbiz.de/10002703765
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The process of innovation and the diffusion of innovation
Robertson, Thomas S. - In: Journal of marketing 31 (1967) 1, pp. 14-19
Persistent link: https://www.econbiz.de/10002703826
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Social factors in innovative behavior
Robertson, Thomas S. - In: Perspectives in consumer behavior, (pp. 361-370). 1968
Persistent link: https://www.econbiz.de/10002703902
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Business model innovation : a marketing ecosystem view
Robertson, Thomas S. - In: AMS review : official publication of the Academy of … 7 (2017) 3/4, pp. 90-100
Persistent link: https://www.econbiz.de/10011824744
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Innovative behavior and communication
Robertson, Thomas S. - 1971
Persistent link: https://www.econbiz.de/10013467781
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New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003591697
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New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A. (contributor);  … - 2007 - Rev.
Persistent link: https://www.econbiz.de/10003662075
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International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin - In: Journal of marketing 51 (1987) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10001052998