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Knowledge creation through mobile social networks and its impact on intentions to use innovative mobile services
Kleijnen, Mirella; Lievens, Annouk; Ruyter, Ko de; … - In: Journal of service research : JSR 12 (2009/10) 1, pp. 15-35
Persistent link: https://www.econbiz.de/10003877619
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Getting smart : learning from technology-empowered frontline interactions
Marinova, Detelina; Ruyter, Ko de; Huang, Ming-Hui; … - In: Journal of service research : JSR 20 (2017) 1, pp. 29-42
Persistent link: https://www.econbiz.de/10011647479
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Customer engagement design in industrial innovation
Hollebeek, Linda D.; Keeling, Debbie I.; Ruyter, Ko de - In: Industrial marketing management : the international … 106 (2022), pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
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Guest editorial: artificial intelligence as a market-facing technology : getting closer to the consumer through innovation and insight
Barnes, Stuart J.; Ruyter, Ko de - In: European journal of marketing 56 (2022) 6, pp. 1585-1589
Persistent link: https://www.econbiz.de/10013350980
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An exploration of consumer resistance to innovation and its antecedents
Kleijnen, Mirella; Lee, Nick; Wetzels, Martin - In: Journal of economic psychology : research in economic … 30 (2009) 3, pp. 344-357
Persistent link: https://www.econbiz.de/10003855635
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Enhancing digital advertising with blockchain technology
Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; … - In: Journal of interactive marketing 59 (2024) 1, pp. 76-98
Persistent link: https://www.econbiz.de/10014583044