Goldsmith, Ronald E.; d’Hauteville, François; Flynn, … - In: European Journal of Marketing 32 (1998) 3/4, pp. 340-353
Presents findings validating French and German versions of the domain specific innovativeness scale or DSI, which was designed to measure consumer innovativeness for a specific product category. The data came from self‐administered surveys of 409 consumers in three countries: the USA ( n =...