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A marketing perspective on innovation
Mohr, Jakki - In: Disciplinary perspectives on innovation, (pp. 123-148). 2019
Persistent link: https://www.econbiz.de/10012157565
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Radical product innovation capability : literature review, synthesis, and illustrative research propositions
Slater, Stanley F.; Mohr, Jakki; Sengupta, Sanjit - In: The journal of product innovation management : an … 31 (2014) 3, pp. 552-566
Persistent link: https://www.econbiz.de/10010359031
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Drucker's insights on market orientation and innovation : implications for emerging areas in high-technology marketing
Mohr, Jakki; Sarin, Shikhar - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 85-96
Persistent link: https://www.econbiz.de/10003830115
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Marketing of high-technology products and innovations
Mohr, Jakki; Sengupta, Sanjit; Slater, Stanley F. - 2010 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10010188812
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Supply chain management and retailer performance : emerging trends, issues, and implications for research and practice
Ganesan, Shankar; George, Morris; Jap, Sandy D.; … - In: Journal of retailing 85 (2009) 1, pp. 84-94
Persistent link: https://www.econbiz.de/10003834517