Showing 1 - 7 of 7
The knowledge‐based view of the firm suggests that knowledge is the firm’s key resource for creating and sustaining economic rent. This perspective raises an important question for marketers: What is marketing knowledge? We argue first that marketing knowledge resides in three key marketing...
Persistent link: https://www.econbiz.de/10014879588
Persistent link: https://www.econbiz.de/10008822515
Persistent link: https://www.econbiz.de/10008747468
Persistent link: https://www.econbiz.de/10012104895
Persistent link: https://www.econbiz.de/10012162445
Persistent link: https://www.econbiz.de/10011704927
Innovation management has been acknowledged as a crucial activity for the growth and survival of firms. An important element of a firm’s innovation management strategy is the acquisition and management of patents. Although the role of patents has been widely discussed in the economics...
Persistent link: https://www.econbiz.de/10014721051