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Decision process for adoption of innovative products in the European seafood market : the importance of supply and demand factors

Yusuf, Muhammad; Xie, Jinghua; Trondsen, Torbjørn - In: Journal of international food & agribusiness marketing … 27 (2015) 4, pp. 255-272

Persistent link: https://www.econbiz.de/10011398908

Supporting new product or service introductions : location, marketing, and word of mouth

Abedi, Vahideh Sadat; Berman, Oded; Krass, Dmitry - In: Operations research 62 (2014) 5, pp. 994-1013

Persistent link: https://www.econbiz.de/10010494089

Intensity of sales turnover and promotional expenditure and the likelihood of new product success : configurational matrix of fast moving consumer goods (FMCG)

Trihatmoko, R. Agus - In: Research in world economy 10 (2019) 3, pp. 320-328

Persistent link: https://www.econbiz.de/10012233701

Teaching notes : the "Bear Claw" drywall clips ; taking a new product to market

Van Winter, Jerrold A. - In: Journal of business case studies 9 (2013) 3, pp. 249-254

Persistent link: https://www.econbiz.de/10009751027

Extending technology for market disruption : a case study

Notarantonio, Elaine M.; Quingley, Charles J. - In: The journal of product & brand management 22 (2013) 4, pp. 309-313

Persistent link: https://www.econbiz.de/10009788441

Increasing quality sequence : when is it an optimal product introduction strategy?

Pedram, Mahmood; Balachander, Subramanian - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2487-2494

Persistent link: https://www.econbiz.de/10011386241

Marketing innovation autonomy for subsidiaries in new products development : a case study in fixed telecom

Yamasaki, V. E. I.; MacLennan, M. L. F.; Almeida, L. M. - In: International journal of logistics systems and management 17 (2014) 3, pp. 275-288

Persistent link: https://www.econbiz.de/10010389399

Product development capability and marketing strategy for new durable products

Banerjee, Sumitro; Soberman, David A. - 2013

Our objective is to understand how a firm’s product development capability (PDC) affects the launch strategy for a durable product that is sequentially improved over time in a market where consumers have heterogeneous valuations for quality. We show that the launch strategy of firms is...

Persistent link: https://www.econbiz.de/10009742053

Marketing innovation : a systematic review

Purchase, Sharon; Volery, Thierry - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 9/10, pp. 763-793

Persistent link: https://www.econbiz.de/10012292956

Customer involvement in new product development of tile and ceramic industry

Mirfakhradini, Seyed Heydar; Safari, Khalil; Shaabani, Akram - In: International journal of productivity and quality … 25 (2018) 1, pp. 108-138

Persistent link: https://www.econbiz.de/10011980004

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