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~subject:"Innovation"
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Innovation
Business and Administrative studies
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competitive edge
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developed market economies
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innovation
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innovations
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market driven intangibles
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Hooley, Graham J.
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Kajalo, Sami
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Matear, Sheelagh
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Theoharakis, Vasilis
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Tuominen, Matti
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of revenue management : IJRM
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ECONIS (ZBW)
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Customer orientation and innovativeness : differing roles in New and Old Europe
Theoharakis, Vasilis
;
Hooley, Graham J.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10003662484
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2
Sharpening the edge of market-driven intangibles and innovations
Tuominen, Matti
;
Kajalo, Sami
;
Rajala, Arto
;
Matear, …
- In:
International journal of revenue management : IJRM
1
(
2007
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10003818561
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