Cui, Geng; Bao, Wenjing; Chan, Tsang‐Sing - In: Journal of Consumer Marketing 26 (2009) 2, pp. 110-120
Purpose – The purpose of this paper is to show how accelerated technology innovations lead to shorter product lifecycles, and consumers often face the dilemma of choosing between keeping the existing product and upgrading to a new version. They may enact certain coping strategies to deal with...
