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The value of marketing innovation : market-driven versus market-driving
Tang, Ya; Zhanga, Shaoling Katee; Peng, Jianping - In: Journal of business research : JBR 126 (2021), pp. 88-98
Persistent link: https://www.econbiz.de/10012494233
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The effects of community-based new product development strategies on project performance
Tang, Ya; Fisher, Gregory J.; Fang, Eric - In: Future-focused strategic marketing, (pp. 281-317). 2019
Persistent link: https://www.econbiz.de/10012165364
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The ambidextrous patterns for managing technological and marketing innovation
Zhanga, Shaoling Katee; Tang, Ya; Wu, Fang - In: Industrial marketing management : the international … 92 (2021), pp. 34-44
Persistent link: https://www.econbiz.de/10012490929
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Development of an Innovative Methodology of Research of Systems on an Example of a Shadow Economy as an Invariant of System of Economic Security of State
Yegorova-Gudkova, Tatiana; Bojko, Maksim; Neustroiev, Yurii - 2021
The object of research is the shadow economy as structural component (invariant) of economic security of state on example of Ukraine. The level of shadowing of Ukrainian economy requires improvement of both: the system of indicators and mechanism of influence on the level of shadowing on the...
Persistent link: https://www.econbiz.de/10013211771