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~subject:"Innovation"
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Innovation
Delphi
178
Delphi technique
64
Delphi-Methode
64
Internet marketing
52
Online-Marketing
52
content marketing
47
Social Web
46
Social web
46
Brand management
29
Consumer behaviour
29
Konsumentenverhalten
29
Markenführung
29
Beziehungsmarketing
27
Relationship marketing
27
Content marketing
24
Content Management
20
Content management
20
Content Marketing
19
Marketing management
19
Marketingmanagement
19
Marketing
15
Social media
14
Lieferkette
13
Supply chain
13
digital marketing
12
social media
10
AHP approach
9
AHP-Verfahren
9
Brand
9
Fuzzy sets
9
Fuzzy-Set-Theorie
9
Markenartikel
9
Sustainable development
9
branded content
9
Advertising
8
B-to-B-Marketing
8
Brand image
8
Branded content
8
Business-to-business marketing
8
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Barandas, Hortensia
1
Beiderbeck, Daniel
1
Bootz, Jean-Philippe
1
Chulok, Alexander A.
1
Egfjord, Kathrine Friis-Holm
1
Ena, Oleg V.
1
Evans, Nicolas
1
Frevel, Nicolas
1
Kaartemo, Valtteri
1
Kumar, Prashant
1
Kumar, Rishi Kant
1
Laukkanen, Minttu
1
Lu, Chongyu
1
Mansour, Dina
1
Patala, Samuli
1
Pauget, Bertrand
1
Pohlmann, Attila
1
Rana, Nripendra P.
1
Sarraf, Shagun
1
Schmidt, Sascha Leonard
1
Sund, Kristian J.
1
Tiwary, Nishant Kumar
1
Tobelem, Jean-Michel
1
Wang, Feng
1
Yang, Cai
1
Yang, Zhi
1
Zhou, Wei
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Šašnov, S. A.
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Technological forecasting & social change : an international journal
4
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of innovation management
1
Journal of business research : JBR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
9
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1
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
2
High-tech entrepreneurial content marketing for business model innovation : a conceptual framework
Mansour, Dina
;
Barandas, Hortensia
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 296-311
Persistent link: https://www.econbiz.de/10011779162
Saved in:
3
Diffusion between groups : the influence of social brokers on content adoption in social networks
Yang, Zhi
;
Yang, Cai
;
Lu, Chongyu
;
Wang, Feng
;
Zhou, Wei
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1039-1067
Persistent link: https://www.econbiz.de/10014252250
Saved in:
4
Analysing barriers to sustainable business model innovations : innovation systems approach
Laukkanen, Minttu
;
Patala, Samuli
- In:
International journal of innovation management
18
(
2014
)
6
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010475706
Saved in:
5
The future of French museums in 2030
Pauget, Bertrand
;
Tobelem, Jean-Michel
;
Bootz, Jean-Philippe
- In:
Technological forecasting & social change : an …
162
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012665174
Saved in:
6
Do you see what I see? : how differing perceptions of the environment can hinder radical business model innovation
Egfjord, Kathrine Friis-Holm
;
Sund, Kristian J.
- In:
Technological forecasting & social change : an …
150
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012228942
Saved in:
7
Networking for sustainable Foresight : a Russian study
Ena, Oleg V.
;
Chulok, Alexander A.
;
Šašnov, S. A.
- In:
Technological forecasting & social change : an …
119
(
2017
),
pp. 268-279
Persistent link: https://www.econbiz.de/10011886383
Saved in:
8
Research trajectories of Service-Dominant Logic : emergent themes of a unifying paradigm in business and management
Pohlmann, Attila
;
Kaartemo, Valtteri
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 53-68
Persistent link: https://www.econbiz.de/10011730101
Saved in:
9
The impact of technology on the future of football : a global
Delphi
study
Beiderbeck, Daniel
;
Evans, Nicolas
;
Frevel, Nicolas
; …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326362
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